Which Logo design is right for you:
Brand mark symbol:
A simple but strong graphic symbol, often abstract, that complements an aspect of a business or service and represents a company by association.
Word mark logo design:
The most widely used of all logo types, the word mark focuses on text and typeface but can incorporate other elements as well. A word mark may be best suited for companies whose name effectively describes what they do. Without graphical elements to convey that message, a literal interpretation of the words is often necessary.
Iconic logotype:
Iconic logotypes are also referred to as combination marks. An iconic logotype generally combines a brand mark symbol with a word mark. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A well designed iconic logotype can effectively communicate what a company does as well as reflect the company personality.
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